Creative Analytics

Creative Analytics gives us the ability to use digital analytics tools our customers need to analyze their data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization.

Google Analytics makes it easy for our marketing strategist to keep track of our customer’s journey by connecting their online behavior, channel performance, and much more across their web portal and apps in robust reports and dashboards. We can even connect online to offline so as to better understand user behavior across CRM, points of sale, call centers, devices, and the Internet of Things. For even grainular offline and online behavior analysis, we can help you import additional customer and product data into Analytics, or export your data to formats to quickly run analysis over huge data sets.

Creative Communication

It’s not always easy to make data insights useful. Without the right integrations, your data can end up siloed and you can find yourself unable to apply your learnings to your marketing initiatives. Google Analytics is built for action. It works with AdWords, AdSense, AdMob, DoubleClick advertiser and publisher products and other Google products.This allows you to create remarketing lists using your Analytics data and see them automatically available in DoubleClick Bid Manager and AdWords. You can also view and analyze your Analytics advertising data to understand how customers behave on your sites and apps after they click — making it easy to use your customer insights to drive marketing performance.

Understanding what your data is telling you can be difficult, and the more raw data you have coming in, the more overwhelming the task can become. Fortunately, there’s a way to find the insights you need without the heavy lifting.

Our marketing strategist can leverage Google’s intelligence and framework workflow learning capabilities to gain new insights around your data. The gathered data can target users that are likely to convert, customers with high revenue potential, and other relevant and actionable business insights. You also get access to building user experiences so that you can create an approach that allows you to determine the user experience that’s extensible, adaptable, and interchangeable. Allowing you to create audiences based on demographics and interests.

Creative Solutions

• Informational Analytics

  Using Google Analytics helps our marketing strategist know your clients audience, find their best content, and optimize ad inventory. Google's real-time reports show what’s happening in their web portal right now so they can make adjustments fast.

• Predictive Management

  Enjoy a platform built for large enterprises. Big data can come with big challenges — slowing down productivity and stalling workflows. But with Google Analytics we can assist our clients to keep things quick, flexible, and programmatic.

• Interactive Media

  KGS Creative Consulting will design products and services for digital media combing of electronic text, graphics, moving images, and sound, into a structured digital library that allows people to interact with the content for appropriate purpose. Acting as a strategic marketing advisor for your targeted digital content.

• Web Portal Development

  KGS Creative Consulting will develop and deploy a web e-portal that provides a single access point for diverse kinds of online content. It will include access points to categorized content, such as articles, products, vendors, suppliers, individuals, etc. It often includes a membership component where users login and have access to their own profiles.

• Cloud Marketplace

  Cloud Marketplace allows customers to access to software applications and services that are built on integrated business components or complement the cloud provider's offerings. A marketplace typically provides customers with native cloud applications and approved apps created by marketplace developers. Applications from marketplace developers not only help the cloud provider fill niche gaps in its portfolio and meet the needs of more customers.