Design strategy is a discipline, which helps firms determine what to makes and does, why do it and how to innovate contextually, both immediately and over the long-term. This process involves the interplay between design and business strategy. While not always required, design strategy often uses social research methods to help ground the results and of any course of action. The approach has proved useful for companies in a variety of strategic scenarios. Its goal is to enhance the efficiency and ease of use for the underlying logical design of a stored program.